On the 4th of August 2020, 2750 tonnes of Ammonium nitrate exploded in Beirut, destroying 6200 buildings and leaving more than 800,000 people homeless. In response, the clothing line Ammonium Nitrate was created with 3 main objectives :
Rebuild damaged homes
Promote Lebanese artists
Raise awareness for Beirut
Our role was to develop the branding and visual identity of the clothing line through the creation of a social media platform and shop.